How Retailers can optimize their Sales During Ramadan

During Ramadan paradoxically, consumerism is at its height and the industry that experience the spike is the Food Industry, especially Restaurants and Cafe.

Though it is the month of fasting, for our Muslim Brothers and Sisters food consumption during the Ramadan, surges as family, feast during evening after long hours of fasting.

TIPS

For Restaurant owners, take advantage of this opportunity to establish an online ordering site. Due to shortened working hours people have more time to check and spend on their social networking sites. Start curating your dynamite advertisement so that you can start strong on the first week of the Holy Month.

Retail Industry

For Retailers it is the month when they can condense their best practices in Gold and be a Champion in sales.

E-tailer

Mall could be a go-to-places for most people but you can't deny the fact that it is hard to shop with an empty stomach and a tired body.

Mostly people prefer to stay at home and spend time with family. For brick and mortar retailers it could be the best time to launch their Online Store. The end of Radaman like Christmas is a season for giving and it has a great possibility that shoppers start looking for gifts this month of April, so it is the great time to entice the early planner shoppers. Use your website or SNS to reveal your most important promotion of the year!

Travel Agencies

Travel agencies see spike on their sales during Ramadan as Muslim people in Non-Muslim countries in Asia or Africa flew to Middle East to celebrate with their families or vice-versa.

Study conducted by Nielsen about UAE Consumers spending online shows that more than half of 57% of the respondents intend to purchase ticket online.

It seems like purchasing air ticket, tour and hotel reservation is proven reliable and effective.

Our simple tip to travel agencies, setup and build your website! Customize it and make sure ITS UP TO SNUFF!

This could be not for B2B

As mentioned, businesses during Ramadan have shorter working hours, and because of changes in behavior of our Muslim brother and sisters which is normal because of the long hours of fasting and tiredness most critical business decisions are put on hold.

So, if you were a B2B Business as early as now try to unearth as much opportunity as you can and try your best to close deals before the start of the Holy Month.